Our founder was a man devoted to his country and its people. Haj Bashir Elnefeidi began his journey in 1934, selling soap in Khartoum. From these modest beginnings, he was able to quickly expand his business, which now includes well-known and respected international business brands in logistics, trade, real estate, industrial development, banking among others, with operations and affiliates across Africa, Europe, The Middle East, and North America.

A humble and hardworking Bashir Elnefeidi focused much of his energy on helping the citizens of countries in crisis. Throughout his life, he discreetly worked to support programs that expand educational opportunities, provide for the homeless, and improve medical care for his country and people.

Haj Bashir Elnefeidi, you will always be dearly remembered and missed.

Bashir Elnefeidi 1917 - 2005